Mattel Announces Toy and Collectibles Partnership With SpaceX

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Mattel has officially signed a multiyear deal with Elon Musk's SpaceX to co-create a line of toys to inspire the next generation of space explorers and enthusiasts

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following the launch of two Barbie dolls to the International Space Station as part of a campaign to inspire girls to consider STEM careers

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We take pleasure in our capacity to develop goods and experiences that celebrate historical events and uplift humanity.

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In a news release, Nick Karamanos, senior vice president of entertainment partnerships at Mattel, said,

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We are pleased to work with SpaceX and help spark unlimited play patterns for the space explorer in every kid as space exploration progresses more fast than ever before.

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Despite the fact that SpaceX already sells its own products, Mattel's experience will enable the business to produce more sophisticated and in-demand figures, plushes, and building kits

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Musk and Mattel previously collaborated on two remote-controlled Tesla Roadster and Cybertruck clones. The SpaceX product line is anticipated to start shipping in 2023.

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According to the report, Mattel and other businesses like Hasbro and Funko have found success in the collectors market.

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The licencing agreements for particular pop culture brands with recognisable fan bases have grown in importance.

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Mattel and Musk have previously collaborated to produce toys. On the basis of Tesla's Cybertruck, Mattel produced two remote-controlled cars in the beginning of 2020.

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be updated with technology updates

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