Mattel Announces Toy and Collectibles Partnership With SpaceX
Mattel has officially signed a multiyear deal with Elon Musk's SpaceX to co-create a line of toys to inspire the next generation of space explorers and enthusiasts
following the launch of two Barbie dolls to the International Space Station as part of a campaign to inspire girls to consider STEM careers
We take pleasure in our capacity to develop goods and experiences that celebrate historical events and uplift humanity.
In a news release, Nick Karamanos, senior vice president of entertainment partnerships at Mattel, said,
We are pleased to work with SpaceX and help spark unlimited play patterns for the space explorer in every kid as space exploration progresses more fast than ever before.
Despite the fact that SpaceX already sells its own products, Mattel's experience will enable the business to produce more sophisticated and in-demand figures, plushes, and building kits
Musk and Mattel previously collaborated on two remote-controlled Tesla Roadster and Cybertruck clones. The SpaceX product line is anticipated to start shipping in 2023.
According to the report, Mattel and other businesses like Hasbro and Funko have found success in the collectors market.
The licencing agreements for particular pop culture brands with recognisable fan bases have grown in importance.
Mattel and Musk have previously collaborated to produce toys. On the basis of Tesla's Cybertruck, Mattel produced two remote-controlled cars in the beginning of 2020.
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