Samsung fined $9.7 million for ‘misleading’ ads
samsung (opens in new tab) Australia has been fined AU$14 million ($9.72m) after some of its advertisements misled customers about the level of water resistance offered by some of its handsets.
The Australian Competition and Consumer Commission (ACCC) ruled on nine ads published on its website on Facebook, Twitter, Instagram, and in-store suggesting a range of handsets – including the Galaxy S8 – can be used in both pool and sea water. Can be used.
“Samsung Australia’s water resistance claims fueled a significant selling point for these Galaxy phones,” said ACCC President Gina Cass-Gottlieb.
“We reviewed hundreds of complaints from consumers who reported that they experienced problems with their Galaxy phones after being exposed to water and, in many cases, reported that their Galaxy phones stopped working altogether. “
Most modern smartphones have some sort of resistance against water, which is measured against industry-wide standards set by IP codes. The Samsung devices included in the commercials were rated as ‘IP68’, meaning they could be fully submerged to a depth of 1.5 meters for half an hour.
However, this protection only covers fresh water. While it is possible for smartphones to offer some protection in chlorine and salt water, most manufacturers do not offer specific guarantees.
The ACCC was of the view that the advertisements presented evidence that Samsung devices could be used while swimming in a pool or ocean, and Samsung acknowledged that there was a risk that the charging port on these devices could be damaged and that if it were to be used may stop working if charged. wet.
Cass-Gottlieb said, “Samsung Australia’s ads promoting its Galaxy phones featured people using their phones in pools and sea water, despite the fact that this could cause significant damage to the phone.” “
“This fine is a strong reminder to businesses that all product claims must be substantiated. ACCC will continue to take enforcement action against businesses that mislead consumers with claims of the nature or benefits of their products.
via mile business news (opens in new tab)