Kraft Macaroni & Cheese Is Officially Changing Its Name on Boxes
There have been several other names for Kraft Macaroni & Cheese throughout the years, including Kraft Macaroni & Cheese Dinner, Kraft Macaroni and Cheese, and even Kraft Dinner for the Canadians. The list continues. However, the multinational food producer is now streamlining things.
The shorthand “Kraft Mac & Cheese” will be used for Kraft’s logo and packaging now that the company has legally changed its name. Brand Manager Victoria Lee claims that Kraft Mac & Cheese has a “comfort that makes it so distinctive and iconic to millions of people throughout the world.” The new style, according to Lee, “reflects what our brand represents to our clients.”
The makeover not only includes a change to the name but updated branding colors, typography, photography, and packaging. However, boxes will remain the same signature blue with an orange macaroni smile, though the latter now includes a cheese drip.
In the press release, Lee said, “We know that when times are hard, people aren’t turning to comfort food as a guilty pleasure; they are genuinely embracing comfort, saying yes to feeling good, and saying yes to caring for themselves.
The new Kraft Mac & Cheese boxes will be available online this summer and in stores across the country in August. Although change can be challenging, this isn’t. The name change only “reflect[s] the way fans organically talk about the brand,” according to Kraft.